THE ULTIMATE COUPON PLAYBOOK
Smart Coupon Strategies for Every Stage of Growth
Coupons aren’t just for the checkout page. In today’s digital landscape, they’re powerful tools to attract, convert, and retain customers.
This playbook shows you how to leverage coupons across the entire marketing funnel — with ideas and use cases you can bring to life using Mezzofy’s all-in-one coupon platform.
Attract Potential Customers
Capture attention, spark interest, and bring new customers to your brand.
Flash Sales
- Create urgency and drive immediate traffic, perfect for product launches and seasonal promotions.
- Limited-time deals encourage impulse purchases.
- Can be combined with influencer marketing for wider reach.
- Works well for both online and in-store promotions.
Example : A Spa Salon offers 50% for 24 hours to boost new service sales
Branded catalog
- Showcase multiple products offers with a digital coupon catalog that users can browse and select.
- Data shows coupon redemption is 5X higher when customers choose their preferred coupon.
- Easily distribute via email, NFC tap-to-get or social media.
- Helps introduce new product lines or product clearance
Example: A grocery brand offers a digital coupon catalog with multiple product discounts under different categories.
Social Sharing Coupon
- Use social media (IG, FB, TikTok) to promote digital coupons and drive sales.
- Partner with influencers for coupon giveaways to boost brand exposure.
- Run "Tag to Unlock" or "Share to Redeem" campaigns to increase engagement.
- Use paid ads featuring coupons to drive targeted traffic.
Example: A fashion brand partners with an influencer to give away 10% off coupons, boosting website visits.
Coupon Via Messenger
- Deliver personalized coupons directly via DMs or chat apps.
- Automate delivery with chatbot integration for quick responses.
- Increases open rates compared to email marketing.
- Allows real-time customer engagement and support.
Example: A retail store sends a limited-time discount code to customers who comment on their post.
Spark Interest & Drive Action
Encourage customers to discover more about your brand, build trust, and engage with your offerings
Survey Coupon
- Reward customers for sharing feedback or completing a quiz.
- Helps businesses collect insights and users data while engaging users.
- Can be combined with personalized recommendations.
Example : A coffee shop offers 10% off for completing a 2-minute new product trial feedback form. Effective way to collect user data and encourage return visit.
Free Trial Coupon
- Let customers experience your product or service at no cost before committing.
- Ideal for beauty salons, fitness centers, restaurants, and grocery retails.
- Encourages first-time visits and builds brand trust.
- Can be time-limited (e.g., “Free dessert this weekend”) or quantity-based (e.g., “First 50 redemptions only”).
- Can be location-based, limited to specific branches or new store openings.
Example: A nail salon offers a free express manicure, redeemable only at its newly opened branch.
Coupon Wallet
- Allow customers to save multiple coupons in one place for easy access.
- Increases redemption rates by reducing lost or forgotten offers.
- Enables filtering by category for easy search.
- Includes share and transfer functions for gifting or group use.
Example: A grocery store app lets shoppers save weekly discounts, sort them by category (e.g., dairy, snacks, beverages), and share coupons with family members.
Chained Coupon
- Unlock sequential discounts or rewards after redeeming an initial coupon.
- Encourages repeat purchases and long-term engagement.
- Works well for driving customer loyalty and increasing order frequency.
Example:
- A coffee shop offers 10% discount on the first visit, then a 20% discount for the next purchase within a week.
- A toy store offers a Halloween discount, then unlocks a Christmas coupon for those who redeemed it.
- A café gives a regular discount coupon first, but after three redemptions, the customer unlocks a VIP 50% off coupon.
Keep Customers Coming Back
Build long-term relationships and turn customers into loyal advocates.
Lucky Draw Coupon
- Engage customers with gamified coupon giveaways, turning every interaction into an exciting opportunity.
- Generates excitement and social buzz, encouraging participation and sharing.
- Can be used online and in-store, offering seamless integration for both. Ideal for event too.
- The prize itself is a digital coupon, incentivizing users to return and redeem rewards.
Example:
A supermarket offers customers a chance to win a 50% off digital coupon during checkout.
Bundle Discount Coupon
- Increase order value by encouraging customers to purchase multiple items together.
- Structure as “Buy More, Save More” deals or offer a discount through voucher redemption.
- Works well for product bundles or service packages, offering savings when items are combined.
Example:
- A skincare brand offers a voucher for 15% off when customers buy three products together.
- Restaurant Voucher: A family meal voucher gives 20% off when selecting a combination of dishes
Occasion Coupon
- Personalized offers make customers feel valued and appreciated.
- Encourages repeat purchases by celebrating special moments with exclusive rewards.
- Works best when sent via email, social media, or app notifications for direct engagement.
- Boosts customer loyalty by making them feel recognized and building emotional connection.
Example : A restaurant gives a free dessert coupon for birthdays or anniversaries via app notification.
Pay X Get 2X
Value-Boost Coupon
- Drive higher spending by offering additional value beyond the purchase price.
- Encourages customers to commit to larger purchases upfront, guaranteeing cash flow.
- Creates a sense of urgency as customers want to make the most of the value offer.
- Enhances perceived value, encouraging repeat business and increasing customer loyalty.
Example:
A beauty salon offers a $1,000 voucher redeemable for $2,000 worth of treatments.
